If you’re a local business owner looking to grow your presence online, Google Business Profile (GBP) is one of the most powerful tools at your disposal. From helping potential customers discover your business to improving your local search rankings, GBP is essential for any business with a physical location or service area.

Foundational Knowledge

What Is Google Business Profile?

Google Business Profile, formerly known as Google My Business, is a free platform provided by Google that allows businesses to manage their online presence across Google Search and Google Maps. Learn more about what local SEO is and how it enhances your visibility.

Why GBP Matters

• Higher Visibility: Appear in the “Local Pack.”
• Customer Trust: Verified profiles build credibility.
• Insights: Learn more about your audience using local SEO tools.

Setup & Creation

Creating a profile correctly the first time ensures you avoid verification issues later. Follow our guide on how to create a Google Business Profile step-by-step.

Adding Business to Google Maps

Adding your business to Google Maps is part of the GBP setup. Accuracy is crucial here. If you are operating as a service-area business (without a storefront), ensure you define your regions correctly to stay competitive in Local SEO.

Verification & Ownership

Verification confirms you are the rightful owner. Google offers several methods. You can learn about the general verification methods here, or specifically look into the increasingly common video verification process.

Optimization (Ranking Focused)

To rank in the top 3, you need a strategy. This includes performing proper local SEO keyword research to use in your description.

For those just starting, our guide on local SEO for beginners provides a solid foundation for these optimization steps.

Reviews & Trust Signals

Reviews impact both trust and SEO. Profiles with positive, consistent reviews rank higher. If you need a comprehensive strategy to manage your digital reputation, consider exploring our professional SEO services.

Performance & ROI

Measuring ROI is about tracking leads from calls and website clicks. For businesses in competitive markets, our SEO services for Nigeria focus on converting this map visibility into actual revenue.

FAQs

Is Google Business Profile Free?

Yes, GBP is a completely free tool provided by Google for all businesses.

How long does verification take?

Postcards take 5-14 days, while digital methods can be near-instant.