Landing Page Design & Optimization That Turns Clicks Into Sales
If your ads get clicks but your sales stay flat, the problem is not traffic. The problem is your landing page.
Request a ProposalI’m Idris Ya’u, a landing page design and optimization specialist who helps businesses turn paid traffic into leads, customers, and revenue.
No generic templates. No design-only pages. No wasted ad spend.
I design and optimize landing pages built for one purpose: conversion.
If you want your landing page to work harder than your ads, you are in the right place.
Why Businesses Choose Idris Ya’u for Landing Pages
Most designers focus on visuals. Most marketers focus on traffic. I focus on what happens after the click. Every landing page I design has one clear job: to convert. Here is what makes my landing pages different:
- Pages designed for one action, not distractions
- Copy written to match buyer intent
- Clear value above the fold
- Pages optimized for Nigerian audiences
- Tracking systems that show real performance
I do not guess. I test, refine, and improve.
Why Most Landing Pages Fail (And Why Yours Will Not)
Most landing pages fail for simple reasons: Weak or unclear headlines, too many links and menus, no strong value explanation, poor mobile experience, no trust signals, and slow page speed.
Traffic arrives. Confusion follows. Visitors leave. I fix this. I remove friction. I remove noise. I remove excuses. What remains is a landing page that converts.
My Landing Page Design & Optimization Process
I follow a clear, repeatable system built around conversion.
Step 1: Conversion Goal Definition
Every landing page needs one goal. Examples include: Lead capture, Product sales, WhatsApp inquiries, Call bookings, and Event registration. The goal comes first. Everything else supports it.
Step 2: Audience & Intent Research
Before I design or write anything, I study your audience. I analyze: Search and ad intent, buyer objections, trust concerns, and price sensitivity. This ensures your landing page speaks directly to the right people.
Step 3: Conversion-Focused Copywriting
Words sell. Design supports. My copy includes clear, direct headlines, simple promises with real value, benefit-driven sections, objection handling, and strong calls to action. Every sentence pushes the visitor closer to action.
Step 4: Landing Page Design
Design supports clarity, not decoration. I use clean layouts, strong visual hierarchy, clear and visible buttons, focused content sections, and mobile-first structure. The page feels easy to use. Ease increases conversion.
Step 5: Speed, Tracking & Optimization
Slow pages lose money. I handle: Page speed optimization, mobile performance, SEO-friendly structure, conversion tracking, and analytics setup. Your landing page loads fast and shows what works.
What You Get When You Work With Me
You get more than a landing page. You get a conversion asset.
Deliverables include:
- Custom landing page design
- Conversion copywriting
- Mobile and desktop versions
- WhatsApp and call integration
- Tracking and analytics setup
- CTA optimization
- Post-launch improvements
You focus on traffic. I make sure it converts.
Landing Pages I Design
I design and optimize landing pages for: Service businesses, E-commerce products, Coaches and consultants, Real estate offers, Training programs, Local businesses, and Startups. If your business relies on leads or sales, a landing page matters.
Landing Page vs Website: Why Focus Wins
A website explains many things. A landing page sells one thing.
A website: Has menus, has many pages, serves many audiences.
A landing page: Has one message, has one action, removes distraction.
Sending paid traffic to a homepage wastes money. A landing page increases return.
Why My Landing Pages Convert Better
I design with intention. Every page includes: Headlines aligned with ad intent, clear value above the fold, benefits before features, trust indicators, objection handling sections, and clear and repeated CTAs. Nothing appears on the page by accident.
Proof That Optimization Works
Results matter more than claims. Clients report: More qualified leads, lower cost per lead, better ad performance, higher conversion rates, and improved ROI. A landing page should pay for itself. Mine do.
SEO-Optimized Landing Pages That Still Convert
Many landing pages rank but do not sell. Many sell but do not rank. I build landing pages that do both. This includes: Clean URL structure, search-friendly headlines, keyword alignment with intent, fast load speed, and clear content flow. Traffic comes in. Conversions follow.
Conversion Elements Included
Every landing page includes: Strong headline with a clear promise, supporting subheadline, benefit-focused bullet points, visual proof or demos, trust indicators, clear call to action, form, WhatsApp, or call section, and reinforcement CTA. This structure works across industries.
Pricing: Landing Page Design & Optimization
Pricing depends on: Page complexity, copy depth, integrations required, optimization scope, and testing needs. Cheap landing pages cost more in lost sales. High-converting pages return value.
Who This Service Is For
This service works best for businesses that: Run ads or plan to, want predictable leads, value conversion over design trends, want clear messaging, and want measurable results. If you want a page that only looks good, I am not a fit. If you want a page that converts, I am.
Frequently Asked Questions
Do you only work on landing pages?
Yes. My focus is landing page design and optimization.
Can you improve my existing landing page?
Yes. I audit, redesign, and optimize underperforming pages.
Will my landing page work on mobile?
Yes. Mobile-first design is standard.
Do you integrate WhatsApp and calls?
Yes. Especially for Nigerian businesses.
How long does it take?
Most projects take 7–14 days.
Ready to Turn Clicks Into Customers?
If your ads bring traffic but not sales, the fix is clear. You need a landing page built to convert. Idris Ya’u designs and optimizes landing pages that turn traffic into revenue.
Let us build a landing page that works.
1. What does a Landing Page agency actually do?
A specialized Landing Page agency focuses on creating high-converting destinations for your traffic. Unlike general web designers, we focus on psychology, conversion triggers, and user experience to ensure every visitor has the best chance of becoming a customer.
2. Why shouldn’t I just use my website’s homepage?
Homepages are designed for exploration and information. A landing page is designed for one specific action. Using a dedicated landing page typically results in much higher conversion rates because it removes distractions like navigation menus and unrelated links.
3. How long does it take to design and optimize a landing page?
Typically, a high-quality landing page takes between 7 to 14 days. This includes research, conversion-focused copywriting, mobile-responsive design, and technical setup for tracking.
4. Do you provide the copy or do I need to write it?
A professional Landing Page agency provides the copy. We write headlines and body text specifically designed to match buyer intent and overcome objections that prevent sales.
5. Will the landing page work on mobile phones?
Yes. With the majority of traffic in Nigeria coming from mobile devices, a specialized Landing Page agency in Nigeria uses a mobile-first design approach. This ensures the page loads fast and looks perfect on all screen sizes, regardless of local network speeds.
6. Can you integrate WhatsApp into the landing page?
Absolutely. For many businesses, WhatsApp is the primary closing tool. I integrate direct WhatsApp buttons and call triggers to make it as easy as possible for customers to contact you.
7. What kind of conversion tracking do you set up?
I set up comprehensive tracking using Meta Pixel, Google Analytics, and event-based tracking. This allows you to see exactly how many people clicked, called, or filled out a form.
8. Can you improve a landing page I already have?
Yes. I can audit your current page to find “leaks” where you are losing money and redesign it using proven conversion frameworks to improve your ROI.
9. Does a landing page help with SEO?
While landing pages are primarily for paid ads, they are built with SEO-friendly structures. This includes fast load speeds and keyword-aligned headings that help your page rank for relevant searches.
10. How do I get started with a Landing Page agency?
The first step is a strategy session to define your goals. Once we know what you want to achieve, a Landing Page agency in Nigeria can build a custom asset designed to turn your traffic into revenue.