You maybe wondering why your hospitality business is not getting the booking results you desired despite having a beautiful environment and providing great service to your customers.
The difference could be your non-engagement of local SEO, which results into your potential clients not able to find your hotel online or in the case where your website is lagging behind in ranking.
In this article, you’ll be getting real insights on how to get started and the strategies to engage to join the competition to win.
Local SEO Strategies for Hotels
✓ Master Your Google Business Profile
Firstly, you’ll need to create a Google business profile if you don’t have one because Google business profile can stand as your hotel’s online shopfront on Google.
Ensure you complete every section and provide all the necessary and needed information like; your business name, full address, your website link, hours of operation, choose your business category, primary phone number etc.
Also be sure that you cover different aspects of your hotel in the photo section; which include room varieties, staff interactions, dining options, and common facilities like pool, meeting room, fitness center etc.
✓ Manage Reviews Like a Pro
Know that most potential guests always want to check out reviews before booking.
So managing reviews is important, not just for bookings alone but also for search rankings.
You can collect your guests reviews at check-in, during checkout, by sending follow-up messages, etc.
In the case of negative reviews, handle with utmost professionalism.
✓ Target the Right Keywords
As you use your SEO efforts to focus on Google rankings, be sure to engage the right keywords targeted for your audience.
Ensure that your keywords align with specific and location-based searches.
For instance you can have keywords like “lodges near Miami”, “Business hotels with conference rooms in Lagos”, etc.
✓ Relevant Business Directory Listings
Another good local SEO strategy is for you to create regularly occuring citations across important platforms.
If you have your hotel in Nigeria for instance, some of these platforms can include; NaijaHotels, TripAdvisor, Hotels.ng, Yellow Pages Nigeria etc.
You must ensure that all your business info tallies across all the platforms, otherwise search engines maybe confused and your ranking maybe affected.
✓ Create Content That Wins Local Guests
Creating unique contents for your hotel means that you’re aspiring to tag your business “a place to be”, even for travelers who will be appealed to visit you in your area.
Quality contents attracts bookings, showcase your expertise and boost your search rankings.
Ensure that you don’t only upload your contents on your website, it’s vital to spread them over to other several channels like your social media handles, email Newsletters (particularly to your past guests) etc.
✓ Monitor Performance and Adjust
Measuring performances bring about improvement.
Some of the parameters to track is to; monitor your search ranking positions, identify which content drives the most traffic, track how many people view your profile, track phone calls and direction requests, etc.
Related:
- Local Seo For Beginners
- Local SEO
- How to Create Google Business Profile
- Google Business Profile Guide
- Local SEO Keyword Research
Conclusion
The strategies to get you going is not too costly, it only takes time.
The hotels dominating the search result pages are those controlling the most profitable direct bookings, so it’s your time to win, take action.