The update regarding Google’s change in the way search results popped up is such in a way that there are limitations to 10 search results per page as compared to the past when there is possibility of getting up to 100 search results per page.
While the latter option is no longer available, and doesn’t seems like anything serious to some people, the new update is already restructuring the way keyword becomes visible with reference to tracking and reporting.
As you read on this guide, you’ll be getting more updates on why Google rolled out this update on local SEO.
Why Did Google Make This Change?
While there are no official reasons released by Google, it’s believed that the local SEO update was restructured to help uphold the quality of Google’s search results, and to help as well to secure it.
In more sense, the large quantities of search data garnered from AI bots are expected to be lessened.
This update by Google has been viewed to help users to build trust and engage only legitimate entities using ratings, reviews and online reputation as critical ranking signals.
More so, this update by Google has been viewed to ensure that websites and Google Business Profiles that offers real help and high value contents are genuinely rewarded while others are de-prioritizes.
The local SEO update made by Google also focused on helping users to immediately met their needs by searching the user’s location and help search for their solutions within the same location.
With Google’s local SEO update, emphasis are laid on factors such as clear navigation, rapid website loading times and mobile optimization so as to help ensure that users enjoys uninterrupted experience.
All these and more are the reasons experts considered as why Google made local SEO update.
However, this update may be viewed as very reasonable for Google but there are concerns as regarding the disturbing influence this update may have on businesses as well as the marketers who followed them.
What This Means for Your Reports
With this update, you may start to experience some changes in your local SEO reports, these include:
- Lesser overall keywords displaying in 3rd party tools like Ahrefs, since it’s difficult to determine deeper rankings.
- Tracked keywords with higher average positions.
- Data are modified in Google Search Console resulting from Google’s efficient sorting out of bot traffic.
- Keywords that surpass number 20 are now displayed as unranked, resulting into having more
“unranked” keywords. - Visibility to your real audience isn’t affected although generally impressions may appear lower.
Conclusion
The Google’s local SEO update adjusts the manner at which keyword visibility is determined and not how your customers find you.
It basically enhances your experience as a user by offering you additional reliability, relevance and localized search results, with more focus on delivering value as related to your particular geographic area.
Therefore it’s important for you as an individual or business to always update your strategy so you’ll be ahead and in very good position at any point in time when search evolves.
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